ajax loader
THE PASSION OF THE PASTRY

Pierre Seugnot

The legendary pastry cook Pierre Seugnot is responsible for the preparation of the dough pieces Waffel King

Quote's Signature
Quote's Photo

The story of Waffel King is the story of these absolutely unbeatable ingredients. The best eggs, the best butter, the purest flour and grandmother’s sugar. Since the birth of Waffel King in Lausanne in 2004, our company has never ceased a single second to put the customer in the first place. Our mission is to deliver the best waffles at a price that defies competition.

The best waffles, at the best taste and for everyone.

Since the birth of WaffeL King in Lausanne in 2004, our company has never ceased a single second to put the customer in the first place. Our mission is to deliver the best waffles at a price that defies competition.

Made with carefully selected ingredients, our waffles are 100% natural and recommended for both young and old. A quality diet depends first and foremost on utility ingredients and at WaffeL King you will find only the best for yourself and your family.

Since the birth of WaffeL King in Lausanne in 2004, our company has never ceased a single second to put the customer in the first place. Our mission is to deliver the best waffles at a price that defies competition.

Made with carefully selected ingredients, our waffles are 100% natural and recommended for both young and old. A quality diet depends first and foremost on utility ingredients and at WaffeL King you will find only the best for yourself and your family.

For the first time, the superior quality of King’s waffles is directly in your kitchen, this is a unique innovation that nobody else can offer in Switzerland.

  • Timeline Image
    2004

    Creation of WaffeL King

    The creation of the company WaffeL King marks the beginning of an incredible adventure for all our fans and our customers. Thanks to the love of pastry and the superior quality of our ingredients, King’s waffles quickly become indispensable for many gourmands.

  • Timeline Image
    2005

    Collaboration with Manor Geneva and Monthey

    The first major trading partner recognizes the exceptional quality of WaffeL King waffles and starts selling them in its famous and luxurious chains.

  • Timeline Image
    2006

    WaffeL King Waffles in Bern and Zurich

    King's kingdom extends to German-speaking Switzerland with powdered sugar and magic ingredients. It is now in two languages that people say “hum, it's delicious”

  • Timeline Image
    2007

    WaffeL King waffles in the Jura

    The company's growth continues and the King’s waffles are now sold at the top of Switzerland. More and more restaurants and shops become partners to enjoy the simplicity and commercial success of waffles.

  • Timeline Image
    2009

    WaffeL King waffles in Leysin & Villars

    Waffel King waffles are now sold all over Switzerland.

  • Timeline Image
    2013

    WaffeL King Waffles in Lavey-les-Bains

    King’s waffles go to the pool and treat the whole family.

  • Timeline Image
    2016

    The King creates ready-to-eat waffles

    Finally, the delicious, crunchy and warm waffles at home whenever you want! No more going out to enjoy! Also available for restaurants and hotels. Simply toasted, simply perfect.

An adventure that never ceases to surprise and treat, a waffle now famous for its quality and taste. This is WaffeL King, it is the love of his product and his customers, it is at all times the concern to offer more customers than he thought to receive. Because they deserve it.